Vitalia with its healthy food conquers the markets of third countries
Macedonian producer of healthy food, Vitalia Skopje, recently began selling its products in Saudi Arabia, Australia and Mongolia. Thus, the number of export markets that Vitalia reached is 30, mostly in areas that are not traditional destinations for companies - such as the Middle East and Asia. "That so-called third country markets are a great untapped potential for Macedonian exporters. Henceforth our focus in the upcoming period is to expand the export throughout these areas, "says Iskra Vetadzhokoska - Mucunska, co-owner of Vitalia.
She added that they plan to finish this year with 50% more exports compared to last year, all thanks to the huge rush of new markets.
Vitalia has 220 products on its shelf which are under its own brand and production, while the markets in Australia, Saudi Arabia and Mongolia have 70 products present out of all 11 categories including cereals, Dietetics, vegetarian products and functional foods.
"Regular participation in international fairs allows us the most effective way to present the brand “Vitalia” to the world stage and bring our products closer to consumers worldwide.
Our success is based on quality, innovation and modern attractive design that characterize our products. However, substantial assistance in marketing Macedonian products on foreign markets is the very strengthening of the brand “Made in Macedonia”. This is why we need support from relevant government institutions to organize well-conceived and designed national stands where our export companies will jointly present and enhance the image of our country as a source of quality products, "said Vetadzhokoska - Mucunska.