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Moving with the times: Joint health solution for the contemporary consumer

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Moving with the times: Joint health solution for the contemporary consumer

Recent findings reveal that the collagen market is expanding, creating exciting opportunities for nutrition supplement manufacturers to innovate in the joint health sector.



HEALTHY JOINTS AND MOBILITY: MARKET EVOLUTION

Joint health today is a major public health problem worldwide, mainly due to the aging of the population.
Age can significantly affect our muscles, bones, and joints; 45% of people aged 65 and over say that they experience joint pain, which affects their overall mobility and independence. In addition, staying fit and active as we get older is an increasingly important focus on health – especially for older consumers who take a proactive approach to supporting joint functionality.

However, consumers of all ages can be affected by joint pain. Several studies have shown that physically active people, the 40+ population, and menopausal women typically experience joint problems and mobility.
These trends have given considerable momentum to the joints healthcare sector and are a major driving force in the emergence of innovative healthcare solutions for the management of joint problems.

Collagen: Moving growth in the category of “joint health”

Glucosamine and chondroitin have long been used as active ingredients for joint health. However, other innovative ingredients, such as collagen, are now gaining rapid market share as a result of increased consumer awareness as well as the enormous availability of information.
Collagen is a protein that is also the most abundant protein in the human body. It is produced inside the bones and plays an important, if not the most important role in the optimal functioning of the bones, joints, cartilage, ligaments, and even the skin.

Therefore, the implementation of collagen in the daily diet has rapidly become popular in the modern world.

In one study, 73 professional athletes who consumed 10g of hydrolyzed collagen daily for 24 weeks reported a significant reduction in joint pain and discomfort during activity and rest, compared to the placebo group. With this in mind, researchers in the field of nutrition theorize that the consumption of added collagen may stimulate the body to start producing its own natural collagen in higher amounts.

In addition, regular collagen intake promotes muscle growth, proven by research on 24 men with weak bones and joints, who significantly increased their own muscle mass by consuming 15g of collagen over a 12-week period.
Based on the latest innovations in joint health, Vitalia has launched a collagen-enriched product line. Collagen Body is a drink containing 80% hydrolyzed collagen peptides as well as magnesium with a particular focus on maintaining healthy bones and joints.



The low 8g dosagen (6g collagen) reflects consumers’ need for a practical, easy-to-consume product, offering an innovative alternative to maintaining joint health.

We think you deserve to feel the best you can. Therefore, Collagen Body is an effective and multifunctional product and its benefits to the body are expressed internally and externally.



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