Vitalia donated functional products for a 100 socially disadvantaged families from municipality Center
Vitalia is the biggest food donor in Macedonia! “All citizens deserve healthy nutrition “
Helping the socially vulnerable people is a noble doing, but at the same time an obligation for every socially responsible business. The macedonian company for healthy food – Vitalia, for 25 years, has accepted this challenge from its very beginnings, and it is not by chance that today it is the biggest donor of the project “Site Siti”, through which network has donated over 15 tonnes of quality healthy food and enabled to taste and enjoy its benefits those who do not have the opportunity, the most vulnerable category of citizens of our society. Some of the organizations that have the opportunity to receive healthy food are: Red Cross, Legis, Kindness, St.Spas, Doverba, ADRA, Odigitrija Vinica, Utesitel Bitola, Association of Retired people Butel, HOPS Skopje, Lastovica …
In addition to the regular lectures to children in primary and secondary schools throughout Macedonia, Vitalia’s nutrition team continuously maintains educational workshops in organizations that care for the socially vulnerable categories, such as SOS Children’s Village and Red Cross. The purpose of the lectures is the principles of healthy eating and healthy eating habits to become part of the life of these people, who often have limited access to information.
For Vitalia’s social responsibility mission, Iskra Vetadzokoska Mutunska, general manager and co-owner of Vitalia gave a speech in front of the donors’ conference of the 50 largest food companies in the country, organized by Ajde Makedonija and the network “Site Siti”, who take care to provide food for each individual and reduce irrational use of resources. On that occasion, she added:
“We hope that with this step we will initiate a positive change and encourage other companies to join this remarkable project, confirming that Macedonia is a state of compassionate citizens who recognize the true values. But we do not stop here! We will transfer the donation initiative to our associates in 55 countries around the world where the Vitalia brand is exported, opening up the opportunity to spread the Site Siti project globally. “
At the conference, Vitalia as the main donor received special congratulations from the Prime Minister of the Republic of Northern Macedonia Mr. Zoran Zaev, Minister of Labor and Social Politics – Mila Carova, as well as the Director of the Fund for Innovations and Technology Development -Jovan Despotovski.
Special thanks was also expressed by Blaze Josifovski, the president of the Ajde Makedonija Association, with whom Vitalia has been cooperating since the beginning of the food donation system – Site Siti and the “Meal for All” project.