Newest food trend – pea protein
In the last decade, many talk about protein intake, and especially in the period of fasting! This resulted in the emergence of products such as protein bars and powders, additives in vegan and vegetarian foods.
Whey protein and soy protein are some of the standard supplements, but other plant proteins have increased popularity and helped people focus on the power of proteins in their daily diet. It has been proven that a diet based on plant products reduces the risk of obesity, high blood pressure and diabetes, so many consumers turn to these vegan proteins to get the same results.
One such protein that proved to be very effective and is a hit in vegan and vegetarian diet around the world is the pea protein. It, apart from the other beneficial properties, improves the function of the kidneys, balances the blood glucose level and increases the muscle density. Pea protein is easy to digest and is hypoallergenic. It has an excellent nutritional composition rich in amino acids that help synthesize muscle mass and increased athletic performance and lysine that helps convert fatty acids into energy.
On the Macedonian market can be found as powdered pea protein, and Vitalia is the first company in the region that incorporates it into its products.
Backing the nutrition transition towards plant-based diet, Vitalia presented new vegan drinks formulated with soybean and enriched with pea protein that offer a range of health benefits for the entire population, especially those who lead a veganlifestyle or practice fasting. They are rich in pea fiber, do not contain lactose and have a low amount of saturated fat.
As the popularity of vegan beverages on a global scale increases, now the Macedonian consumer has the opportunity to enjoy the superior nutritional composition of this product. The possibilities of consumption are numerous, from a homemade drink, to a combination with your favorite muesli, cereals and oatmeal.