A Macedonian brand with bold innovation, Vitalia showcased its pioneering products at the prestigious China-CEEC Expo & International Consumer Goods Fair from May 22–25, 2025, in Ningbo, China.
Organized by the Chinese Ministry of Commerce in partnership with Central and Eastern European countries, this expo serves as a key platform for advancing economic and cultural cooperation between China and the CEE region.
Over the course of four days, Vitalia actively promoted its expertise, innovations, and vision to over 15,000 professionals, distributors, and government representatives from China and Europe. The company presented its portfolio at the Macedonian Pavilion and held dedicated business sessions: the Food Matchmaking Meeting and the New Product Launch.
Among the highlights were the new Kids Line – Happy Little Adventures – and the Probiotic Line, which is already seeing success in Europe. Attendees had the chance to experience firsthand the values, quality, and technological advancements behind Vitalia’s products.
Vitalia’s booth also attracted attention for its innovative Protein Trail Mix (26% protein) and Premium Protein Bars, underscoring the brand’s commitment to functional nutrition that meets the needs of modern consumers.
“Our presence at this expo isn’t just an exhibition – it’s a gateway to new partnerships and future collaborations. The Chinese market is increasingly interested in functional, sugar-free, and natural products – exactly what Vitalia has been creating for decades. The interest we received from importers, distributors, and institutions confirms that healthy food is no longer a choice, but a necessity!” – said company representatives at the expo.
Under the motto “New Visions for the Future”, the expo hosted over 435 companies from the region and more than 15,000 visitors, including professionals from various industries, buyers, traders, and media. For Vitalia, this was not only an exhibition but also a strategic networking opportunity, an exchange of experiences, and a way to open new collaboration channels in the Asian market.
By participating in such a high-profile event, Vitalia reaffirms its position as one of the leading exporters of healthy food from Macedonia, with a presence on five continents and in over 60 countries. After a successful entry into Europe and Africa, the company is now focusing on the Asian market, aiming to share Macedonian expertise in healthy and functional nutrition with an even broader audience.
