Vitalia products found their way to Africa! This week, Vitalia made its first deliveries to Nigeria, and starting next week, the products of this Macedonian health food company will be exported to Ghana as well. Soon, people in these countries will be able to find healthy and delicious food from Vitalia on the shelves of their local markets.
The diverse portfolio, affordable prices and globally recognized quality recommend the products of Vitalia, which year after year manages to expand its network in several countries around the world.
Vitalia will present practically its entire range of products in these two countries. The Nigerian market has shown huge interest in Vitalia’s functional line, i.e. the protein line, the gluten-free line and the products without added sugar. In Ghana, on the other hand, the greatest demand is for Vitalia’s core products, such as crunchy muesli, raw bars, granola bars, teas, etc.
Nigeria is known as the most developed and largest economy, not only in West Africa, but in the entire continent. This country has a population of 206 million and is home to the second largest film industry in the world, just behind the US. Ghana, on the other hand, has the fastest growing economy in Africa, but also a population of 31 million inhabitants whose lifestyles are rapidly changing. The demand for innovative and tasty, but above all healthy food, in these countries will be met with the new range of Vitalia products, starting already this week.
Vitalia is the largest producer of healthy food in Macedonia and one of the largest exporters outside the country, with a distribution network that is constantly expanding. Last year, Vitalia presented itself in Japan for the first time, and this year it also participates in the African market for the first time.
The company’s goal is to create products for the modern people who want to eat healthy, enjoy full, varied flavors and at the same time make their life better by consuming what is good for them. Vitalia’s products are intended for different generations and target groups, with prices adapted and accessible to the average buyer.